In recent years, global challenges such as population growth, climate change, resource scarcity, dependence on fossil fuels, and endangered species have placed sustainability at the forefront. Institutions such as the United Nations, along with NGOs and initiatives, highlight these threats through environmental conferences, summits, panels, and even protests, urging governments to take urgent action.
The growing emphasis on sustainability is accelerating the shift from a linear economy—where everything is produced from scratch—to a circular economy, which emphasizes recycling, conservation, and reintegrating waste into the economy with reduced use of natural resources. Steel, as both a driving force of a low-carbon economy and an indispensable material of modern life, plays a central role in this transition.
Steel is not only used in every aspect of daily life but is also 100% recyclable. As a material that reduces dependence on natural resources and requires lower energy consumption, steel will remain critical as long as humanity exists. It is also irreplaceable in renewable energy, eco-friendly smart buildings, low-carbon transportation, fuel-efficient green vehicles, and recycling facilities.
At Reel Makina, our sustainability journey began with compliance with legal regulations, and the management of energy, water, and carbon. Today, we embrace technological innovation as the main principle of sustainability, ensuring long-term financial performance and efficiency. In a world where rising population drives increased demand for steel, we have positioned our 2022 global vision to operate within a sustainable business model—maximizing social value and embedding a culture of innovation.
Our vision of becoming a company at European standards relies on innovation. While working on high-tech, value-added products, we also aim to minimize our environmental footprint. Protecting the environment and using natural resources efficiently is an inseparable part of modern life. Steel, as one of the fundamental inputs of the low-carbon economy, will remain a vital material—100% recyclable, resource-saving, and energy-efficient.
As a key enabler for renewable energy, green and smart buildings, low-carbon transport, energy-efficient clean vehicles, and recycling infrastructure, steel continues to hold an irreplaceable position. At Reel Makina, we believe that sustainability requires a constant pursuit of innovative technologies. The development of new, groundbreaking technologies is essential for long-term success. That is why our 2022 vision positions environmental, social, and financial capital within a sustainable framework, aligned with societal expectations and rooted in a culture of innovation.